Sachamama works to build a clean energy economy for all and cultivate sustainable attitudes, behaviors, and lifestyles. Through media engagement strategies and community-led climate solutions, we are informing and activating individuals to advocate for healthy more resilient communities, while developing a nurturing movement that supports self-exploration, diversity, and civic participation.
Environmental Reporter TELEMUNDO
President of the Board
This was a very important year for Sachamama. Our planet came to a complete stop and many in the Latino community started to question the relationship that we have with nature, this is a perfect opportunity to recreate this broken relationship with mother earth and create one that is sustainable, healthy, and fair for all. Today, more than ever, Sachamama’s work is essential to the climate movement.
Increase Communications on Climate Issues
Despite the improvement of the quality and quantity of media climate coverage, outlets continue to face significant shortcomings when covering the climate crisis, especially when targeting the Latinx audience. Current climate reporting continues to be conducted through a political filter and is not representative of the magnitude and severity of the problem, even as the crisis continues to worsen. There is underreporting of extreme events, climate science, climate and racial justice, social and economic
benefits of climate solutions, and decisionmakers continue to refuse to treat the climate emergency as an urgent issue with practical solutions.
Latinos por la Tierra
Bringing climate change to the forefront of mainstream conversations.
This year, we continue leveraging our communications expertise, the support of media partnerships, and a growing network of Latinx influencers to secure airtime, drive headlines, and develop media campaigns to connect the realities, concerns, and interests of our communities to available climate solutions. From sustainable tips to pledging for a clean economy, we informed and empowered individuals to take individual climate actions.
Through it all, we produced three campaigns (state, national, international), reached people in 10 countries, and recorded over 60M campaign impressions.
In 2019 LPT
For Earth Month, Sachamama partnered with Telemundo Network, T51, and T41 to help demystify the idea that sustainable living is expensive. #QueNoTeValgaLaMadreTierra presented practical tips – we could all implement – to enjoy our planet, live more sustainable, and feel great while doing it.
Carlos Ponce, Felicidad Aveleyra, Vanessa Hauc, Aarón Díaz, Jessica Carrillo, Ariel Rodriguez, Karim Mendiburu, Marco Antonio Regil.
Sachamama is committed to creating a healthy Florida for all. #KeepFloridaHealthy created a series of PSAs highlighting the personal experiences and concerns of Floridians, connecting their stories, values and believes to a healthy Florida for all.
Azucena Cierco, John Morales, Julian Gil, Lola Ponce, Janice
Sachamama and the Asociación Latinoamericana Out of Home (Alooh) joined forces to strengthen the voice of Latinxs in the climate movement. #COPEnLasCalles was the largest public climate campaign in Latin America in 2019, a space to connect the message of COP25 with the citizens of the region. The campaign ran for 10 days in 10 countries in over 250 digital public displays.
Fher Olvera, Charly Alberti, Carlos Mesa, Enrique Acevedo, Carolina Schmidt, Vanessa Hauc, Juan Verde, Gonzalo Muñoz, and more
Create a New Generation of Climate Activist
After working with over 50 different groups in seven states, we have identified a common theme that plays an important role when trying to effectively engage Latinx communities. Repeatedly, groups – with best intentions – come in to help communities with their immediate needs, but they often failed to address the deeper structures and mental models that continue to keep the community in need.
Climate Innovation Lab (CIL)
Educating communities through local action!
To tackle this challenge, we launched our CIL curriculum, a 6-week climate solutions incubator that empowers participants to build healthy, more resilient communities. Through participatory learning processes we tap into communities’ knowledge, help address some of the systemic challenges they face, determine community assets, and bring forward community-led climate solutions from within the community.
In 2019 CIL
CIL - Washington
Latinx communities in Washington have experienced wildfire and, in many cases, have not had access to equal resources that would increase their community capacity to “bounce back”. For example, in 2014, Spanish speaking people in the Methow Valley did not receive the adequate translation of evacuation notices and the Spanish speaking radio station did not receive emergency notifications for the rapidly advancing and devastating Carlton Complex Fire. Approximately 50 farm workers narrowly escaped the fire when their employer woke them at the last minute, though most other community members had been evacuated.
In partnership with the Nature Conservancy (TNC) and Washington Resource Conservation and Development Council (WRCD) we were brought into the state to engage and increase participation from the Latinx community in wildfire adaptation. Through CIL, we trained 50 Latinx leaders in fire adaptation practices, engaged over 50 stakeholders in the state, and brought in three new Latinx groups to the state coalition. The program will continue through 2020.
Deputy Director Global Diversity Equity & Inclusion
The Nature Conservancy
In Sachamama, The Nature Conservancy found a meaningful and purposeful partnership that supported an urgent endeavor: How to practice sustained, culturally respectful, and effective engagement with Latinx organizations for fire adaptation, preparedness, and resilience. Sachamama built trust, robust public participation, and a culturally respectful curriculum that built Latinx leadership for Living with Fire.
Participating in the Climate Innovation Lab has been very rewarding. It brings different generations of people to learn and work together to create a healthy, resilient and sustainable environment and ensures that the Latinx community is informed, engaged, and are an integral part of taking care of our earth.
Sachamama and their Climate Innovation Lab Program created lots of opportunities for our students and Nuestra Casa. Our students stepped into their leadership skills and became a resource for other community members.
We continue spreading environmental awareness through our Ciclo Verde Cohorts and our new leaders. Thanks to this project we were prepared for the hazardous air quality and fires that we are facing in the Yakima Valley.
Build Public Support for a Sustainable Economy
Communities are growing ever more concerned about climate change, and more aligned on solutions. Climate advocates are working hard to keep our planet stable, but they need a larger and more diverse climate constituency to ensure their success, Latinos are critical.
Bringing climate change to the forefront of mainstream conversations
Communications and marketing are absolutely essential to grow our impact as an organization and as a movement. The reality is that our ability to bring new voices to the climate conversation relies heavily on our storytelling capabilities and the different platforms we utilized to reach wider audiences.
Since our inception, our team helped raise the message of climate action, diversity, and civic participation in our Latinx communities. Through e-books, videos, testimonials, campaigns, and posts, we have inspired
communities to raise their voices and take climate action!
Social Media Interactions
Partnerships are one of the Sustainable Development Goals we work on and it’s at the center of everything we do. During 2019, we have joined forces with amazing organizations – from civic engagement, leadership development, environment, health, and media – to elevate the urgency of climate action at a local, state, and international level.
Climate Innovation Lab Partnerships
NPB Latino Summit
No Planet B Latino Summit
Raising the voices of Latinxs in the most important platform, the UN Climate Change Conference COP25
The No Planet B Latino Summit was the largest gathering of influential Latinos and media representatives, at COP25. The initiative brought together the most outstanding leaders in Ibero-America to highlight the leadership of Latinos in the fight against climate change and build global consensus towards the effective implementation of the Paris agreement and the United Nations Sustainable Development Goals.
Some of the speakers were the Minister of the Environment of Chile and COP President Carolina Schmidt, Bolivia Former President Carlos Mesa, COP25 champion Gonzalo Muñoz, Dominican Republic Ambassador Olivio Rodriguez, BID Climate Change Manager Juan Pablo Bonilla, and many more!
The summit served as a unique platform to:
- Discuss the role of the Latino community in helping to achieve and maintain a just and sustainable future
- Influence leaders to take bold climate action to help keep global temperatures below 1.5°C
- Highlight the innovative climate-resilient solutions taking place in Latin America
Fher Olvera, Charly Alberti, Carlos Mesa, Carolina Schmidt, Gonzalo Muñoz, Juan Verde, Federico Gutierrez, among others.
Energy for All
Clips in Digital
This was an important year for us in Sachamama. Thanks to you and all our partners, we were able to inform millions of people on our climate emergency, supported real local solutions, developed community leadership, and built the necessary connections for a more diverse and stronger climate movement. As 2019 ends, I am filled with pride for the work we led, and I am excited about the opportunities ahead.
I am personally grateful for all the experiences, opportunities, teachings, and relationships we built over the course of this year. More than ever, I believe another world is possible. One, where diversity is celebrated, individual actions are the engine of change, and where we all come together to honor and cherish our common home, the Pachamama.