This campaign appealed to the intrinsic values we all share of living in a healthy home, connecting the stories of all Floridians into one, #KeepFloridaHealthy.
EXECUTION
A series of PSAs presented an eye-catching campaign formatted for social media platforms. Bold and colorful text was used to emphasize the personal stories of five influencers and a call to action was presented to continue the conversation at the VoLo website.
